Branding Information

Understand Brand


Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.

Play it Again Sam


The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don?t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.

How To Create A Brand That Sticks


Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. As a business or an independent professional, it is who you are and what you do, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.

Branding Mistakes - Brand Identity Guru


1. It ?sells itself.? I don?t need to market.

Build Brand Identity - Brand Identity Guru


Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes a whole lot easier. You get more attention, more response, more sales and more referrals.

Donald Trump On Branding - Brand Identity Guru


Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be over the top in quality and style.

Brand Equity - Brand Identity Guru


7 Qualities Of A Strong Brand:

Value Proposition Writing - Brand Identity Guru


Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.

Branding Your Products Is Important


I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product?or even the company.

Branding Guru - Brand Identity Guru


Branding Today

Logo Design - Branding - Brand Identity Guru


Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one chance to make a first impression. Present yourself clearly and dynamically, and you'll look like a professional, even if you are a small company.

Brand Value Plan - Brand Identity Guru


Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.

Brand Strategy - Brand Identity Guru


If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand?or have its famous brand but no facilities?which would you choose? It?s not a trick question. But it demonstrates the power of the brand. Walk into any bank and say ?hi I?m Coca Cola, how about a loan?!

Logo Design - Corporate Identity Branding - Brand Identity Guru


Like it or not it?s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging.

The Face of Your Business, Part I


When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know as many people as possible.

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