Power Your Word for Profit
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding. Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost. Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank. Our discovery begins by answering three simple questions: * What Are You Like? * What Do You Do? * How Do You Do The Things You Do? So let's begin... STEP #1 - What Are You Like? Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you were an animal, you'd feel a certain affinity with a particular animal and quickly be able to answer... Monkey, Cat, Tiger, Lion, Bird, Fish, Dolphin etc. If asked for your profession you'd say one or more of the following... Coach, Therapist, Consultant, Teacher, Chef, Speaker, Author, Trainer etc. If I asked you what you'd be if you were a car you might think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc. If I asked for your role you might say things like... Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur, Explorer, Protector, Guardian, Helper etc. If I asked what thing you sold you might say... Comfort, Books, Time, Inspiration, Words, Tools, Skills etc. Brainstorm as many of these nouns as you can - it's good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name. Time To Write... Read the following statements and come up with as many answers as you can for each one: * If I were an animal I'd be... * If I were a car I'd be... * If I were a colour I'd be... * If I were to announce my occupation I could say... * If I were to announce what I had to offer I'd say... * If I were a famous figure from history I'd be... STEP #2 - What Do You Do? Once you've got a good list of names you can start asking what you actually do. Spend a good time on this. It may seem a challenge at first to think entirely in terms of what you do so use your lists of people, animals and things for inspiration. What do they do? Here's some ideas... * Coaches... encourage, listen, support, reflect * Trainers... share, instil, empower, guide, teach * Tigers... leap, hunt, run, survive, inspire, stalk * Birds... fly, soar, see, dive, migrate * Leaders... lead, inspire, persuade, encourage * Chefs... cook, create, nourish, feed etc You'll notice a pattern here, you'll have created a big list of doing words (or verbs). Time To Write... Go through your lists and play word association by answering the question... "What does an XYZ do?" for each one. STEP #3 - How Do You Do The Things You Do? Once you've got a good list of names and doing words it's time to add spice to the mix... As the song goes, "T'Ain't What You Do It's The Way That Cha Do It" Discovering how you do something will give your brand a lot more clout than just knowing what you are and what you do. We use adjectives to describe how we do something, how we compare to others, what makes us unique or what makes us easy to identify. For example... A Tiger is... big, bold, fast, fearsome, stealthy This is good, but it's not all, you can go further by adding adverbs if you're struggling by linking a noun with it's verb to see what happens. Here's another example... A Tiger Leaps... stealthily, quickly, decisively, smoothly You can take the "ly" ending off most words to create more appropriate adjectives for your brand. So in this case you'd have a list of words as follows: stealthy, quick, decisive and smooth. Time To Write... How do people describe you and what you do? How would you like people to describe you? What sets you apart as different? (think about your appearance, voice, manner, style etc) How do you do what you do? (are you slow and methodical? fast-paced and energetic?) Now, do the same for your list of animals, cars, roles, famous figures etc until you have a really big and full list of words. Summary You've now collected all the information you need to discover your unique business identity. You may already be getting a feel for how this process can give you a lot more ways to view and describe yourself but this is just the first step... There are two more steps covered in this F'REE eBook, which you can download immediately, entitled Find Your Power Word.... Enjoy the book and thanks for staying tuned! 'Dangerous' Debbie Jenkins 'Dangerous' Debbie Jenkins
debs@debbiejenkins.com
(c) Copyright 2005 www.BookShaker.com SUMMER CAN BE SLOW FOR BUSINESS
But don't let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F'REE eBooks and prepare
for more success with less effort here...
http://www.leanmarketing.co.uk I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
Related News
|
 |
|
|
RELATED ARTICLES
Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION
Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You have to care passionately about the way your brand is nurtured, developed and presented to your target audience. Everything that leaves your building, every impression that your staff and your company make, is lasting. Take advantage of this opportunity to get your customers and potential customers to remember you in the way that you want them too!
Types of Logos
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.
Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them
before? Ever see an astonishing artist on the street and wonder why isn't their work
isnt in a gallery? Ever see an astounding independent film and wonder why people
all over the world don't know about it?
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don't have a brand strategy, or have an inconsistent brand strategy. A brand strategy company should realize there's probably a good reason you may not be paying attention to your brand strategy-you're busy running your business.
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. The new "I'm lovin' it" marketing campaign has attracted a youthful audience to the fast-food chain. However, when this trendy younger crowd comes to McDonald's, they do not see the same fashionable place that they saw in the commercial. Instead, they see the same thing that they would see at just about any fast-food restaurant. McDonald's hopes to further entice this target market into their restaurants by updating their restaurants with new employee uniforms.
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a 'difference'.
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.
The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own business successfully.
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?
What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well as saving time and money, the true success of your business will come from your own uniqueness.
How Brand as an Intellectual Property has Led to Corporate Globalisation?
Introduction
Brand Components
Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of the components that come to make up your brand?
Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether or not using customers in your marketing causes them to buy more from you, your willingness to showcase them will cause them to feel more attachment to you and will encourage them to remain customers for a long time to come. Here are a few ways you can make this work for you.
|
