Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand. Tweak #1: Your Signature File A signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated. Every signature file should include complete contact information so customers can contact you in their time. A signature can also include a tag line that reinforces your company's brand. Consider the following two options: Good Signature File:
Mark Wilson
President, Wilson Widgets
876-555-1234
mark@wilsonwidgets.com
www.wilsonwidgets.com Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Widgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax
www.wilsonwidgets.com
Office Hours: M-F 7a-7p One step further, allowing employees to add a personal message of their own, and it makes for fun reading. Tweak #2: Subject Line Words of the Email There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like Free, Fun, Pictures, Warning, or even non-alphanumeric's (*%&#@) that could be confused with spam. Simply state the message and allow the reader to read on. The purpose of this is to get as many eyes as possible on your company's message and brand. Glenn Geiger is the Director of Interactive Services for Pixallure Design LLC, http://www.pixallure.com. Glenn has worked in Web site design, development, systems administration and management since 1987, including work for DynCorp, Accent Software, GlobalKey, Inc., and Digital Equipment Corp. This article may be freely distributed as long as the author's bio is included with an active link to http://www.Pixallure.com.
Related News
Board meetings, combine clinics keep Murray on the road - The Prairie Star
Beware of Branding Success - Branding Strategy Insider
Beware of Branding SuccessBranding Strategy Insider, FL -Jul 3, 2008Becoming the number-one brand in any market brings with it new, potentially fatal dilemmas. The first is prominence: getting to the top puts you directly in ... |
Nation building and branding Malaysia - Malaysia Star
TEAC appoints new marketing head, announces re-branding campaign - Current.com.au
The value of branding becomes patent - Financial Times
The value of branding becomes patentFinancial Times, UK -Jul 3, 2008By Patti Waldmeir in Shanghai More companies are filing for patents in China - and suing to enforce patent rights there - than anywhere else in the world, ... |
Pro Life BC introduces its new branding - B.C. Catholic Newspaper
Pro Life BC introduces its new brandingB.C. Catholic Newspaper, Canada -13 hours agoDirector James Borkowski elaborated on some of the meaning behind the brand, saying, "A signal is a consistent message usually providing direction or ... |
Downtown Lakeland teams with St. Louis firm to build branding - Bizjournals.com
LG pumps £28 million into re-branding the former NEC Arena in ... - TechRadar.com
Mercury needs re-branding - Nature.com (subscription)
Nature.com (subscription) |
Mercury needs re-brandingNature.com (subscription), UK -16 hours agoResults are in from Messenger, the spacecraft that swooshed past Mercury in January. To my great disappointment there’s no mercury mentioned in the results. ... |
SMEs to get aid with branding, packaging - Malaysia Star
SMEs to get aid with branding, packagingMalaysia Star, Malaysia -Jul 2, 2008“Tesco will provide the market access with Limkokwing University contributing the expertise on design and branding,” SMIDEC chief executive officer Datuk ... |
|
|
 |
|
|
RELATED ARTICLES
Branding ? Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.
Brand Awareness - Brand Identity
About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It's a great way to relieve stress and learn interesting tidbits about the people we work with.
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their
identities into the consciousness of the communities in
which they live, like the big boys; Pepsi, McDonald's,
Burger King, and other companies we know and have come to
trust.
Your Small Business Name -- Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for Yourself
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp.By using all 10 sides with a variety of offers you have agreater chance of receiving an order.
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An Awesome Guarantee
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. If questioned for the truth, what would likely be said is, "you bored me at hello!" That is definitely not a great way to grow your business into a powerful name brand. Networking works, but not if you leave your prospects bored.
Quality and Service - Yeah, Right!
One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger share of the market, or find enough customers prepared to pay a premium price, they must provide something of greater value than their competition. For most managers, competitive advantage boils down to providing superior quality and service. Think about it. Is this what you are aiming for?
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies do this very well, few advertising agencies understand the dynamics of multiple markets. I have seen many advertising agencies squander their client's money. In my company, our team has nominated a few companies for their understanding of their customers, we have only considered those companies who cross ethnic barriers, and market to multiple sectors and customers in many industries. My choice was Rolex and Nike. Others members of our team felt comfortable with were GM, Dell, In and Out Hamburgers, Starbucks, E-Trade, MFS, Coca Cola, FEDEX, Washington Mutual, Mastercard, Wal-Mart (new series of ads), GE and Southwest Airlines.
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes a whole lot easier. You get more attention, more response, more sales and more referrals.
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one chance to make a first impression. Present yourself clearly and dynamically, and you'll look like a professional, even if you are a small company.
Profitable Partnering
Become your customers top-of-mind choice.
Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and delivers more profits to its owners.
|
